Overview of Popular Payment Gateways in India
If we look at the commerce industry, then there has been a total transformation of it in the past two decades. Not only magnitude wise, but qualitatively also, the industry has reached great heights. What could be the driving force behind this development landscape? Availability of high-speed Internet connectivity and easy-to-use Smartphones are two game changers.
Experts drag the attention to another important (yet overlooked) aspect that made the internet shopping a convenient experience. It is the facility of online payment. Nowadays, you can make the payments for products and services in a blink. A payment gateway is the intermediate agency that acts as the bridge between Ecommerce website and financial institutions. Here is a quick overview of some popular payment gateways.
If you think about the most commonly used payment solution provider in India, then CC Avenue is the market leader with almost 85 percent share. It is a robust, secure and versatile payment gateway. CC Avenue supports more than 100 payment options. Multiple currency support, real-time payment collection, and In-App integration are the top-most qualities. It also supports phone payment facility and IMPS (Immediate Mobile Payment Service). Iframe integration is the distinct feature of this payment gateway.
It is an indigenous payment gateway which assures fast and effective payment processing with utmost safety of the transaction. It is the reason; numerous Ecommerce websites use it for processing payments. Not only Indian, but a large number of foreign companies also prefer Citrus Pay.
There has been a great buzz of late about Paytm, the new entrant in the niche. With the support of Ecommerce giant Alibaba, it becomes the renowned and prestigious player. It has changed the way of running payment gateway by offering innovative benefits to the customers. No wonder, it becomes partner to all leading Ecommerce players.
PayU is an international gateway that offers business in several countries. PayUbiz India is the Indian version of the company which made an impressive presence by bagging legendry Ecommerce websites such as Snapdeal and Jabong. With a plethora of features, it is one of the preferred gateways. High conversion rates, IVR payment, Risk Management System, and Payment Analytics are a few distinguished features. It offers four different pricing options, and there are no hidden charges. The signup process is pretty simple, and the TDR is 2 percent. All these features make it a lucrative choice for Ecommerce websites.
Experts praise Direcpay for its safety features. Times of Money is the company which offers this robust platform that uses security system backed up by Norton Security, the top-most name in the field of data security. With easy and simple registration, quick integration and utmost flexibility of payment; it gains immense popularity in the modern era. It also offers simple EMI options and other features to make the payment processing further convenient to the customers. Experts feel that Direcpay will reach immense heights in the coming years. Robustness and reliability are the distinguished features of it.
There are some of the popular payment gateways in India; you can compare them together to understand the difference before you think of choosing the one for your online venture and as per your ecommerce website design things.