Marketing your product to prospective and existing customers
What is important in the modern world for taking the business to new heights? Is it exploring new and new opportunities to reach new potential customers? Or is it a better idea to reach the existing customers more forcefully? There is no success mantra faultlessly works because we live in a “mad, mad world”.
Let’s first tackle the problems of exploring new customers.
Remember the level of business five years ago (or whenever you launched it). Haven’t you traversed quite a long in these years? Certainly, you have learned many business skills and tricks in these years. However, is it sufficient to run the business relentlessly? No, the learning curve is unending. At every step, you have something to explore.
Keep the communication channels open and master the essential skills of generating new sales leads. Possibilities of getting new customers to range from sending email or text messages indiscriminately to availing the services of buying potential sales lead from the Internet.
If you have the online presence in the form of the best eCommerce website design, then digging out new business possibilities is pretty easy. When you hire a master SEO company that makes your website visible on the first page of the search engine, you have the chance of grabbing several new clients or customers. It is a smart way of doing business!
In today’s professional world, you have several market research companies who know the needs of your target audience. They tell you the techniques of lead generation and help in widening the sales horizon.
Lure the oldies; they are your loyal customers.
As the old saying goes, “known devil is better than unknown angel”; you may not be in a position to take the risk of deriving business strategies for new customers at times. In such a scenario, keep the old and loyal clients engaged in your business. Here are some useful ways of doing the same.
Upselling is not bad.
Well, there is no harm in tapping your existing bunch of customers and exploring the possibility of selling related products to them. Yes, it may be quite an irritating factor; but you can always take the risk when business enhancement is the end objective. Selling warranty is the most popular form of upselling. Auto insurance plan to automobile customers or sell health insurance plans to clients who purchased life insurance policy; are a few examples of typical upselling.
Reward and Loyalty Points
When there are loyal customers in your kitty, reward them for loyalty. It is a time-tested way of increasing their buying potential. You can offer a discount to them on the special days or offer discounts on bulk purchase. You can embed these functionalities in your website by hiring expert eCommerce website Development Company.
It would be best if you shifted gears repeatedly while drifting through ups and downs of the journey. Sometimes, it is beneficial to dig new ground instead of wasting time in a saturated market. Sometimes, it is better selling products and services to good old loyal customers instead of running behind new ones.