Yes, eCommerce is more than just creating a website
With the internet and the latest technologies making their way into the market, the e-commerce websites are the need of the present days. While many of us are of the idea that e-commerce website is primarily that of creating a website, the truth lies in the fact that an e-commerce website has way more than just a website.
To start off, an e-commerce website has to have sellers. Sellers are those people in an e-commerce website, who are having the actual product and are ready to sell them to the customers. These are the most important people of the e-commerce website, as they are the ones who really help run the website.
The next is the line is the promotion and marketing of the e-commerce website. The importance of the same can be best understood from the fact that about 500 crores are spent by the e-commerce companies in the festive months of September to November to expand their business! With so many e-commerce websites in the market, the biggest problem that a new website faces is in finding the best potential buyers.
Then comes the services offered by the e-commerce company. Well, an e-commerce company is not only about selling, it has got tons of other services attached to it, which the company has to investigate from time to time. The services include the like of courier, the grievance department, and the IT cell. While on one hand, the courier helps the company get the product from the actual seller and also to ship it to the end customers. The grievance cell and the IT cell make sure that they address any problem that is faced by the customers.
One must make sure that the services that they are providing are of premier quality. It must be noted that a lot depends on the services and a customer not getting the best might not return to the company again, as there are way too many e-commerce websites out there, and one would surely like to get onto another one, with better services.
Return and Cancellations are also to be taken into account. One cannot just sell anything on an e-commerce website! When you sell something, you have to make sure that they are of the best quality and is in sync with exactly what the customer is looking for. Even after having done that, there are times when a customer cancels a product or asks for a refund. The same is one of the most important services in an e-commerce website, as mostly the customers get very impatient if not repaid with their money in time.
These are some of the services that an e-commerce company has to keep in mind when they are launching up themselves. Having an e-commerce website is not only about having a website, it has way too many other things to make it successful!