Devising a cross-sale strategy for eCommerce business
The strategy of Cross-Selling deals with selling our products to your current online consumers. Generally, such products belong to several categories, which fall under the complementary category. Considering its potentials, it is also referred to as battle ready strategy. This has been a tried and tested strategy by food chains and now is also effectively used in the e-commerce sector. In order to sustain in the cutthroat e-commerce market, one has to devise an effective cross sale strategy for the concerned online store.
Let’s check them a few as under:
List out opportunities
Start making a list of all the products you sell online followed by itemizing the same along with the corresponding cross-sell products. Even if you are selling any spare memory card or batteries, the consumer will often require something besides the products he or she is currently buying. Then you can use this list in order to change the product pages as per relevance. Allow your customers to add a number of accessories directly to his or her shopping cart without allowing clicking it over the page.
Monitor the Progress
If possible make sure you track the cross sale on your shopping portal. This is really vital because it will offer you a good return on investment over your cross sale efforts. Such efforts would need a good investment of your time; hence, one has to understand the way the investment is paying off. Unlike taking any other business decision, if you find enough value to your investment, you are supposed to put some efforts in your cross sale activities. The same algorithm, which showcases the cross-sale opportunities, can insert some special hidden codes made in HTML that helps in identifying in cross-sell activities. Once these products are added to the shopping cart, one can easily read the codes in order to monitor the success rate.
Avoid overdoing it! If you are too clear about your cross-sell opportunities, the consumers will certainly feel as though you are treating them to the next sale instead of the human. Your cross sale message should never be coming in this way. Remember the general rule; avoid accessorizing the deals, unless you find the consumers deciding to make the purchase.
Analyze your Current Sales
Make sure you start using the buying date from your current customers in order to help in finding out the cross sale opportunities. Start studying and analyzing the products people have added to their shopping carts and see if you are able to draw any kind of relationship in between these products. Do keep in mind that this may not be plausible if you are not selling the relevant accessory products. If you are in any kind of confusion, you can certainly try the option of polls from your customers along with knowing the cross sale opportunities. You can collect the shopping cart data irrespective of whether the customers have purchased or not. This can give you certain useful insight into the minds of your customer. Using Big Data method can help you in drawing the relationships between different products and help you find the cross-sale opportunities, which you might have missed.