digital marketing qtriangleWith the advent of the internet, the presence on the web has become the basic need for any brand. It helps in getting promoted online using various digital marketing channels to the target audience. The eCommerce sites are no exception; you can easily promote them using the different marketing channels. In this post, we will be discussing a couple of important digital marketing channels. Let’s check them out:

Email Marketing

When online marketers get leads, they end up collecting loads of contact information including contact numbers, email addresses, and other details from the potential customers. They seek permission from the potential leads to send the email. The email marketing is among the oldest and most effective digital marketing channels, which has the highest return on investment (ROI). Unlike any other online venture, eCommerce sites also should leverage from this idea. The best example is the newsletter, which will help in building your credibility among your target audience and connect you with them.

PPC (Pay Per Click) Ads

PPC ads are among the effective digital channels for eCommerce or any other online venture used for connecting with the highly rich target audience in a small amount of time. This will depend upon the amount of money you are likely to pay for an ad campaign for getting potential customers. You can choose various packages as per your budget limit to be paid on daily, the weekly or monthly basis for the PPC ads. The effectiveness of the Pay Per Click ad campaign would depend upon the choice of keywords, which you used for targeting the potential clients along with the way you optimize the contextual and visual info on your ads.

Search Engine Optimization (SEO)

Everyone on the web with a basic understanding of online marketing is familiar with the term SEO. In fact, more than 90 percent of people on the web end up using the power of SEO in order to reach out to their desired destination, which they do use the search engines like Google, Yahoo or Bing. 95 percent of people use the search engine to get their desired information, which also includes knowing about the products, services, and brands. Hence it is imperative to optimize your eCommerce site in order to get better visibility over the search engines. SEO incorporates doing a number of activities by keeping the keywords as a base. These include the organic link building, off page optimization, other activities.

Social media optimization (SMO)

Social media is among the most dynamic strategies to employ in the current digital arena. This certainly applies to the eCommerce sites as well. With the help of SMO, the online marketers can reach out to the core of your target audience along with building up the brand in the web space. You are able to engage your potential clients directly. As per the recent market research reports, by the end of 2015, it will boost up by 26 percent. A number of social media platforms, which can prove effective for your e-commerce online marketing include Facebook, Twitter, Google Plus, LinkedIn, Pinterest, etc.