A hybrid mobile app refers to a native mobile application that is developed with the help of technologies other than the indigenous SDKs for platforms such as Android, iOS, Blackberry, and Windows. Implementing the best of both the worlds (native + Web), it is a downloadable native app running a part or whole of its interface in a rooted browser section.

The hybrid app model facilitates an efficient and effortless entry into the new and dynamic HTML5 world due to which more and more ecommerce businesses are considering it. For the developers, rather than rewriting the app for each platform, it becomes essential to write some application code in JavaScript and HTML to be reused across all platforms and phones.