Most rewarding features to Implement while designing an Online Grocery store
Friday, 12 December 2014 |Written by qtriangle |
Did you know that India ranks sixth in the list of the world’s largest grocery markets? This is truly adorable considering the fact that over 40% of its population is below the poverty line. However, the food and grocery segment makes up for almost 70% of the retail Indian market. The latest trend in this segment is certainly that the grocery stores are turning digital. As per Technopak which is a retail consultancy, the online grocery retail market is emerging by 25-30% in the big cities, including the four metros, which is being fueled by the urban India’s mounting shortage of time.
With these facts, it would not be wrong to say that e-grocery will be the next big boom for India in the upcoming year. If this motivates you to start your own grocery online just like LocalBanya, BigBasket, and MyGrahak, designing the ecommerce store is truly indispensable.
While you might come to know easily about designing a dynamic grocery catalog and shopping cart with full SEO capability, you might fall short on gaining solutions to challenges such as storing perishable products for online sale and catering to the local customers in their language. So, here are top 2 features to implement in your grocery site to fulfill the requirements of your customers promptly.
Get Your Site Localized!
This is based on the lines of local SEO. With respect to a grocery store, localization simply means to make the site speak in a language that your local buyer understands. Just imagine the state of your customer who knows only Hindi and faces only English names on your store online. On top of that, there is no staff to help her or him! The lack of product names in the local language is perhaps a major problem faced by customers buying from an online grocery store.
In case of an offline store, this problem does not arise, as the Indian customers are always willing to explain what they want. They make the store’s staff understand what is needed. However, online, this is just not possible and it does not take much time for them to close the site. Therefore, it is better to think like a buyer (consider language limitations) while planning the site content.
According to Karan Mehrotra who is the CEO of LocalBanya, our online grocery store continues to face a big challenge of selling and storing perishable goods. For solving this problem, the business has designed and implemented a lean business model featuring a fusion of direct sourcing from the agricultural produce market committee and farmers, stocking, and cash-n-carry mechanism for Stock Keeping Units (SKUs). This means your online should be dynamic enough to include the products of your partners as well as link to their payment gateways.
This means that this store is outsourcing its different requirements, which ensures timely deliveries without any quality defects as well as reduced burden of cost. The staff is now able to concentrate on the technology and supply chain, after outsourcing and investing in inventory management. In this way, it is now offering all types of products backed by high processing rate for customer retention.